- Listenership: Millions of listeners in the United States
- Age: 82% between 36 and 65
- Gender: 68% female; 32% male
- Education: 96% completed college or an advanced degree
- Income: 80% over $30,000, 42% over $50,000, 26% over $75,000, and 10% over $100,000
- Home Ownership: 77% home owers
- Seminar Attendance: 64% attended a speaker event or seminar in the last 2 years
- Readers: 74% listed "Read Books" as one thing they do for fun. 82% of those read nonfiction.
- Book Purchasing: 64% bought more than 10 books a year
- Audio Purchasing: 51% bought more than 10 tapes or CDs a year
- Activities: Other activities include gardening, outdoor recreation, and the arts
